Creative Agency Services

print broadcast digital ooh planning buying integrated

Every brand has its own unique attributes, aesthetics, customers, and goals, which is why there is no one-size-fits-all approach to media in this ever-expanding marketing world. Our customized, strategic approach considers the right tactics, technologies and placements to help your brand reach its desired objectives and audience, every time.

An initial immersion and exploratory phase helps us get to the core of your business and unearth unexplored territory. From there, we’ll build out an entirely unique strategy with a clearly defined playlist of where an how you need to show up and be seen. From there, we act, amplifying the right creative across media outlets, digital and social spaces, and IRL opportunities for an all-encompassing campaign that will both deliver the highest ROI and deliver on our “extra mile” ethos. The cherry on top? Our work doesn’t end once you say “go” - our in house team of planners, buyers, strategists and reporters will continue to measure, optimize, evolve and maximize our media mixtape for results that make a major impact.

Media

full-service content production photography videography design strategy & planning

In our increasingly digital world, the need for high quality, engaging content is greater than ever before. With brands acting as publishers and consumers’ appetites for fresh content reaching new heights, the right creative partner will act as an extension of your team to tell your brand’s story with an elevated content strategy designed to convert. Bonus Track offers in-house content creation, including photography, videography, design and post-production, alongside comprehensive production services, inclusive of location scouting, talent casting & booking, creative team building (hair, make-up, fashion and prop styling, set dressing, and beyond).

The Bonus Track method is based equal parts in trend forecasting, thoughtful, effective creative, and extensive research analysis. Our specialized, full-service team of creative and art-directors, photographers, videographers and designers will develop and execute pitch-perfect, award-winning, multi-channel campaigns, commercials, social media content and beyond to serve as music to your audience’s ears and amplify your brand to reach new volumes.

Content

Strategy discovery identity development go-to market planning design

We understand that branding is a process that sets the tone for the future of your business. As the architects of your brand, our creative team will take you through initial discovery to go-to market execution, ensuring our extra mile ethos is fulfilled at every touchpoint. After all, we know that a hit record is nothing without an epic album cover to complement it…

We believe in a thorough end-to-end brand exploration, with our services including thorough market and competitor audits, brand positioning, voice and key messaging definition, visual identity and logo development, collateral design, content strategy and launch execution and marketing.

design & Branding

Campaign Development Scouting Management Content Co-creation

We’ll help you bring your project to life by harnessing the power of influencers and digital content creators to amplify your brand’s message into the social feeds of millions of consumers. Our in-house specialist team leverages data, authentic relationships and strategic casting to source, secure and manage talent for end-to-end project fulfilment, underpinned by metrics and in-depth reporting to track our success rates along the way. In collaboration with our content department, we’ll co-produce project assets to align with project goals and brand standards, ensuring a tailor-made strategy that converts every time.

Influencer Marketing

Strategy paid strategy & buying content management reporting infuencer relations

The right social media strategy allows a brand to increase awareness, reach and engage customers and fans, increase traffic, boost sales and improve public sentiment. Sounds good, right? But it takes a custom blend of performance-focused strategy and deep understanding of current social trends to create the kind of social alchemy that stands out in 2022. Our in-house team of Instagram, Facebook, Pinterest, LinkedIn, Youtube and TikTok experts will create a custom playlist of organic, paid, influencer and content pillars to help you engage your target audience and make your brand come to life online.

Social Media

data analysis social reporting & optimization paid media media reporting & optimization influencer reporting & optimization

We know that a creative campaign is only as strong as its results. It’s why our big, extra, bonus thinking is always underpinned by a reporting strategy that allows us to track, measure, and optimise our results from start to finish, ultimately delivering campaigns with exceptional, tangible impact. From print, integrated, OOH and digital media campaigns, to paid influencer efforts and organic social media strategy, we leverage the right monitoring platforms to ensure we deliver comprehensive results across all capabilities.

Reporting

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