In celebration of the back-to-school season, Sporting Life partnered with adidas to offer an exciting in-store offer. To further amplify their partnership with adidas, Sporting Life came to Bonus Track with their sights set on a larger-than-life event with the goal of increased influencer engagement, awareness and content creation.

As part of their CSR initiatives globally, Mercedes-Benz has always had a commitment to empowering and spotlighting women. Their She’s Mercedes platform was built to do just that and has been activated in every market, except for Canada. As part of the project, we needed to build a fully 360 campaign that brought She’s Mercedes to life in the Canadian market through various channels.

In 2022, a huge social phenomenon was the Great Resignation, finding record numbers of people (especially women) leaving their jobs after the COVID-19 pandemic, looking for new and different opportunities. Women across Canada began turning their dreams and passions into booming businesses by starting side hustles. Enter Simplii Financial, a digital banking provider that makes it quick and easy for women to tackle this daunting task, with access to financial services like no-fee chequing accounts and high-interest savings accounts.

As the world’s #1 professional skincare brand, Dermalogica is known for their skincare products that have become household names for many. Beyond their core products, they also have between 6-10 new product launches every year. With influencer engagement and content becoming more of a focus for the brand than ever before, Dermalogica came to Bonus Track to develop a content-first, educational launch event for media and influencers.

To position Sport Chek as the curator of cool during the busy back-to-school season we created the Sport Chek Back-To-School Studio - a highly-curated Sport Chek studio experience to showcase how to get moving for back-to-school, while previewing and getting styled in the latest collection.

As the Park Hyatt Toronto re-opened following a multi-year renovation, the brand entrusted Bonus Track with building a creative content and influencer relations strategy to help them launch in a meaningful and grand manner.

To bring Canadian outerwear brand Nobis’ Transitional 2022 and Fall/Winter 2022 collection to life, we created a one-day immersive fashion presentation that took influencers behind the scenes of the Nobis brand. Within the preview, we incorporated a live photoshoot content studio where influencers were able to try on Nobis’ pieces in a series of curated seasonal vignettes